I caught a few minutes of Slap Shot on TV the other day including the scene where the Chiefs goalie Denis Lemiuex explains what it is like for a hockey player to spend time in the penalty box (video). His closing words “…and you feel shame” seem applicable to so many things we do in life, including eating burgers. If you’ve spent any time in fast food joints (and I’m guessing if you found your way to this blog you have) you’ve probably ended up in a second or third tier place looking to scratch that burger itch. Depending how far down the chain you have allowed yourself to go, I’m guessing you will at some point end up doing the walk of shame out to your car, or back to the office or worse to your spouse or friends having to explain just how far you’ve fallen.
The chart above is my attempt to plot out my fast food burger experiences. There are places where I have gone, found the food to be amazing and then felt the urge to stand on the mountaintop and proclaim to the world that my taste buds have been sated and my soul has been strengthened by the manna from the g-ds. And then there have been places where I have almost instantly been filled with regret, embarrassed to mention how low I have dipped and yes – felt shame. I am taking a wild guess here by saying that I bet you have had those moments, too. For every story about hitting In-N-Out within 15 minutes of the plane landing in Las Vegas there is a tale that will never be told about a shameful trip to West Philly for a Baconzilla at Checkers.
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A few parting thoughts…
I know that Hardee’s and Carl’s Jr. are the same company but I really think they are on opposite ends of the spectrum. Now it could be the setting (my Carl’s Jr. experiences have obviously been on the West Coast, in California, Utah and Nevada – world’s apart from the Hardees in Harrisburg, PA that I walked out of last week) because the marketing shtick and food are pretty much identical. They really do seem to present the two brands much differently and I wish that wasn’t the case, because those of us on the east coast are getting the short end of the stick on this one.
Check out Hawk Krall’s recent trip to Krystal (here). For those who are quick to dismiss them as a southern knock-off of White Castle remember that WC was born in the midwest, not Gotham City. My earliest Krystal memories are from my time living in Mississippi, taking bonding drives with my dad in our convertible. One of the best lessons he ever taught me was about letting things out of your control slide off your back as we watched a sudden thunderstorm dump gallons of water on our car while the roof was open. He just sat their casually eating his burgers waiting for the storm to quickly pass. Like a scene out of a movie I remember opening the car doors and watching tons of water flow out. We both hopped in, the car started up and off we went. This being Mississippi the car was dried out after a few minutes of driving and he carried on with no sense of panic or concern. It was after all just a car. If something had gone wrong we would have dealt with it, but part of me thinks the time we were spending together inside eating and talking about baseball was more valuable than whatever else could have occurred (plus the electrical system probably would have been completely shorted in the first few minutes, but allow me to wax nostalgic won’t you?).
I placed McDonald’s just above and to the positive side of the middle on this chart because to me they are the control group. Their burger is the taste that I still compare everything to (thanks to Ray Kroc’s model of consistency breeds familiarity breeds happiness/brand loyalty).