Burger Psychology: The Law Of Distraction

Cumberland Farms

Looked up while pumping my $4.09/gallon gasoline today at Cumberland Farms to see this ad for the “Legendary” Cheeseburger Sub.

Was I tempted? Call it curious more than anything, but when the final tally for my car’s tank was $45.38 I decided to resist in the name of staying on budget.

Look at that picture though, three nice big patties, bathed in American cheese and nestled into a perfectly sized hoagie roll…


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